The Sample contains three chapters – one of which is found in Business Truths: 96 Proven Ways to Build Loyalty, Grow Profits, and Succeed at Everything in Between and two bonus chapters.

 

The three chapters in the Sample are:

 

Building a Successful Rewards Program

Featuring David Klein, Vice-President of Marketing, Aeroplan

 

Getting Your Email Marketing Right

Featuring Aubrey Stork, AubreyStork.com

 

Keeping it Real

Featuring Dani Reiss, President and CEO, Canada Goose