The Sample contains three chapters – one of which is found in Business Truths: 96 Proven Ways to Build Loyalty, Grow Profits, and Succeed at Everything in Between and two bonus chapters.
The three chapters in the Sample are:
Building a Successful Rewards Program
Featuring David Klein, Vice-President of Marketing, Aeroplan
Getting Your Email Marketing Right
Featuring Aubrey Stork, AubreyStork.com
Keeping it Real
Featuring Dani Reiss, President and CEO, Canada Goose